Every week, I attempt to share a curated list of clutter-breaking creative ads. And the occasional comment on issues related to the business of advertising. A few ads from the past week or so which caught my eye: Flipkart: SASA LELE The context: the ‘sale ad’ is a tough brief. In most cases, just the … Read more
I hardly came across any clutter-breaking ads over the last weeks or so and hence did not publish any curated list last week, like I usually do. This week’s short list includes ad from Apple, Stella Artois and more. Mac to school: features as benefits The college community is a big market for Apple in … Read more
Every week, I attempt to share a curated list of clutter-breaking creatives. Just being noticed (and not ignored) is the first and most important task of an ad. Unfortunately, a majority of the ads don’t pass this test. Here are a few ads which caught my eye this week: WhatsApp, Toblerone and more. WhatsApp: not … Read more
Every week, I attempt to share a curated list of clutter-breaking ads. The first and most important job of an ad is to get noticed – everything else is secondary. But unfortunately most ads are simply ignored: a fate worse than being disliked. Here are a few recent ads which caught my eye. Oura: give … Read more
Sustainability isn’t just a trend—it’s a movement shaping industries worldwide, and advertising is no exception. As consumers become more eco-conscious, brands are following suit, weaving sustainable practices into their campaigns. Green advertising is emerging as a key player in connecting with audiences who value environmentally friendly approaches. Let’s dive into the rise of sustainability advertising, … Read more
Meta (Facebook) ads rely heavily on accurate conversion tracking to optimize campaigns, attribute results, and improve return on ad spend (ROAS). But for many Shopify merchants, those conversion insights are incomplete — or worse, missing entirely. If you’ve ever seen inconsistency between your Meta Ads Manager reports and actual Shopify sales, you’re not alone. There … Read more
Obviously, we talk about website builders and creating websites. But: I think it’s important we go over a key feature of Shopify that really doesn’t get talked about a ton. Well: In my opinion, that is. I’m talking about the Shopify POS system in place by Shopify. A very powerful area of Shopify that provides … Read more
It just took one Black Friday crash for Gymshark to realize their growth had outpaced their tech, and how Shopify Plus became their turning point. In 2015, their site went down for 8 hours at the worst possible time, costing not just revenue, but trust, momentum, and control over their future. That moment wasn’t just … Read more
Every week, I attempt to share clutter-breaking creative ads. This week, creative ideas include the website to celebrate 150 years of Audemars Piguet, 240 years of The Times and more. Audemars Piguet: celebrating 150 years The context: Luxury brands stand testimony to the fact that consumers are willing to pay a premium even in categories … Read more