Last month, during Cannes Lions, Netflix announced that its ad inventory will be available to buy programmatically via Yahoo DSP. This expansion of Netflix’s programmatic offerings couldn’t come at a better time for Pfizer. The pharmaceutical brand has been slowly moving many of its biddable media channels in-house – starting with search this past January, … Read more
In tech circles — especially here in Silicon Valley — there’s a pervasive narrative around AI that I believe does more harm than good. Right now, SaaStr is leading the charge. “AI is coming for your job. Prepare for automation. Fewer people. More code. Better margins.” – Jason Lemkin on LinkedIn We reject that idea. We … Read more
How many times have you seen this quote? “When you have written your headline, you have spent eighty cents out of your dollar.” Probably a lot. We get it. Headlines are important. The internet is full of articles, books and even paid freaking courses on how to write killer headlines. We even created a free … Read more
The global ecommerce landscape is shifting. Tariffs and a changing geopolitical context require manufacturers to adapt. Especially with Amazon. Whether you’re managing a brand in the US, Asia, or Europe. The recent introduction of U.S. tariffs has already brought a great level of uncertainty to most manufacturing brands. Currency fluctuations and supply chain volatilities are … Read more
In the fast-paced world of Digital Out-of-Home (DOOH) advertising, staying ahead means knowing exactly where and why your bids succeed or fall short. That’s why AdQuick DSP is introducing enhanced tracking and insights into auction loss reasons, aggregated over the past 7 days. This innovation empowers advertisers with actionable data, enabling them to optimize their … Read more
The Idaho Lottery Commission has issued a “Request for Proposal for bids from responsible, responsive, and experienced advertising and marketing firms interested in providing advertising creative services,” according to a recent press release. Details of the RFP are available on the Idaho Lottery’s website. Respondents have until 5:00 p.m. Mountain Time on Friday, April 12, … Read more
In the fast-paced world of eCommerce, being ahead of the curve can make all the difference. Spotting trends early means you can ride the wave before it crests – enjoying higher profit margins and minimal competition. Trending products often see surges in demand with few sellers, allowing early movers to charge premium prices and reap … Read more
Introduction Klaviyo flows are an essential automation tool for eCommerce brands, enabling businesses to streamline their email and SMS marketing efforts. By automating customer interactions, Klaviyo helps merchants boost engagement, recover lost sales, and enhance customer retention while reducing manual work. This guide explores how Klaviyo flows work, the key triggers that power them, and the best … Read more
At Common Thread Collective, we don’t leave client success up to chance. Instead, we strategically engineer it using the Prophit System. This integrated approach unifies forecasting, marketing calendars, ad budgeting, creative strategies, and merchandising into a cohesive plan. By aligning every aspect of a brand’s growth ensures we can deliver predictable, profitable growth and meet … Read more
At ConversionKitchen, we are committed to helping businesses thrive in the digital landscape, and we are proud to introduce our new SEO and SEM services, crafted to increase your online visibility, attract quality traffic, and boost your conversions. Whether you’re a small business wanting to scale or an established brand with a thought-out strategy, our … Read more