By thelaegotist / April 16, 2025 / “Color on Tour” blended experiential marketing, influencer engagement, and AR tech to boost awareness and purchase consideration When Schwarzkopf launched its Keratin Color at-home hair color line, it faced the familiar challenge of standing out in a crowded category. Consumers in this sector are inundated with … Read more
Amazon Another year, another Prime Day for the books! Advertisers are used to hearing how every Prime Day has beat the previous years’ record. Prime Day 2025 was no exception. The event’s duration doubled from two to four days, sales volume was up year-over-year, and advertiser spending reached new heights. So, how did this twist … Read more
No, it’s not just you: 2025 has been a turbulent year for Amazon vendors so far. Geopolitical tensions and newly introduced U.S. tariffs have added pressure to already complex vendor negotiations. These external shocks have forced many brands to revisit their investment strategies and cost structures with Amazon. But despite the macroeconomic uncertainty, Vendor Managers … Read more
Every week I curate a list of clutter-breaking creative ads. While my blog has been active since 2008 or so, I began sharing some good work, instead of simply critiquing ads. Occasionally I share some views on the business of advertising. This week: ads for Shark Tank India, Oppo Reno and more. Shark Tank India: … Read more
Curated deals were once seen as a smart way to bring structure to programmatic chaos. Today, they’ve become table stakes. Everyone talks about added value, yet few define what that value is or how to measure it. Without clear standards or accountability, the concept becomes vague. But why does it continue? Because talking about perceived … Read more
What if one small badge could double your conversions? In 2025, Amazon badges aren’t just decoration — they’re decisive. From the Best Seller and Amazon’s Choice badges to new program-driven badges like Climate Pledge Friendly and Small Business, Amazon’s visual trust signals are doing a lot of heavy lifting. These badges are more than flair … Read more
Empire Flippers really speeds up the building process up to build a website. They offer the ability to sell, too, but we’re going to look at everything to get an idea. Sure: It’s cheaper to build one from scratch, but if Empire Flippers fast forwards your business a ton of years, it might just be … Read more
Bunjang, South Korea’s leading C2C secondhand marketplace platform, reaffirmed its commitment to Singapore as a strategic growth engine in its broader Asia strategy. The company is launching targeted marketing efforts for Singapore users via Global Bunjang – the platform’s global site – positioning the city-state as a critical gateway in its broader push across Asia. … Read more
Today, we’re excited to introduce the next evolution of our flagship AI. It’s called AdQuick Copilot, and is rebuilt from the ground up to provide a personalized, context-aware OOH expert at your fingertips. Our new AI doesn’t just improve on what we launched before, it transforms how advertisers plan, execute, and analyze their OOH campaigns. … Read more
Just a few years ago, the typical online shopping journey started with a Google search or a visit to Amazon. Today, that journey is increasingly beginning with a question asked to an AI assistant. Tools like ChatGPT, Claude, Gemini, and Copilot are changing the way consumers discover, research, and buy products online. Instead of typing … Read more